7 days in Italy

In June 2013 we took “Chinese godfather of rock” Cui Jian and legendary music producer Howie B to Italy for a Journey of Inspiration. Over 7 days we drove from Venice to Lake Como, Milan, Florence and deep down into Tuscany to meet people and explore places. These impressions than culminated into a beautiful song…

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ABO – SOHO CHINA

Commercial real estate developer Soho China’s branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire. Here is the campaign landing page. Here is an article from Campaign Asia that describes the campaign…

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Volkswagen Touareg – A Journey Beyond

Challenge The New Touareg was the most important launch amongst the 2010 Volkswagen China imported car models. We planned to make its remarkable off road abilities, and levels of luxury into a bold statement about imported Volkswagens, and the Volkswagen brand in China. However, at the same time it was essential to preserve and build…

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MOTOROLA – Backdorm Boys

Challenge Drive for significant volume gains of four Motorola low-price-tier phones, but also to bring youth closer to the brand. Solution/Idea Riding a rising trend among youth where popular songs were mimed or ‘lipsync’d to, and using online advertising and an engaging website, two lipsync pioneers were used as the cornerstone of a lipsync minisite…

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