Yihaodian – 1000 stores

BACKGROUND Yihaodian is an online grocery shop in China. It is quite popular amongst the busy white-collar workers. However most people still used to and prefer to shop in traditional brick-and-mortar stores. MISSION Steal customers from the much bigger brick-and-mortar super store like Tesco, Metro and Carrefour. IDEA We opened 1000 stores in China’s first…

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AUDI Lightbox Campaign

This campaign was run in lightboxes located in parking garages throughout Shanghai and Beijing. In this normally very dark environment the campaign stood out and drew a lot of attention.

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AUDI TT – Keep your eyes on the road

Audi in China has a rather conservative image. Many government officials drive the China manufactured Audi A6. Recently the Audi TT was launched in Shanghai, Beijing and Guangzhou to help the brand establish a more sporty and dynamic image.

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AUDI POI Terminal

2001-2003 Located in dealerships, showrooms, exhibitions and airport lounges, the Audi Kiosk offers an in-depth interaction with all Audi car models. Learn how Audi’s key technologies like QUATTRO or TIP-TRONIC work, watch national and international TV commercials, configure your own car with interior and exterior options, print the result, or enter you contact details and…

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