Volkswagen Touareg – A Journey Beyond

Challenge The New Touareg was the most important launch amongst the 2010 Volkswagen China imported car models. We planned to make its remarkable off road abilities, and levels of luxury into a bold statement about imported Volkswagens, and the Volkswagen brand in China. However, at the same time it was essential to preserve and build…

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IBM – Transform your business

Challenge Position the IBM Forum 2004 as a distinctive event with the topic of business transformation and get attendance from the business and IT segments of customer organizations. Solution We found a striking expression of transformation in nature. The symbol of the metamorphosis from a pupa to a butterfly communicated the transformation of a slow…

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