7 days in Italy

In June 2013 we took “Chinese godfather of rock” Cui Jian and legendary music producer Howie B to Italy for a Journey of Inspiration. Over 7 days we drove from Venice to Lake Como, Milan, Florence and deep down into Tuscany to meet people and explore places. These impressions than culminated into a beautiful song…

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ABO – SOHO CHINA

Commercial real estate developer Soho China’s branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire. Here is the campaign landing page. Here is an article from Campaign Asia that describes the campaign…

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Volkswagen Touareg – A Journey Beyond

Challenge The New Touareg was the most important launch amongst the 2010 Volkswagen China imported car models. We planned to make its remarkable off road abilities, and levels of luxury into a bold statement about imported Volkswagens, and the Volkswagen brand in China. However, at the same time it was essential to preserve and build…

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WWF – Don’t let this be the end

The Asian Tiger is nearly extinct – not because it’s unfit to survive in its environment, but due to excessive human poaching. WWF wanted to change behavior before it is too late. Part of that effort included sending an email to their database group of supporters along with a MMS message and using a banner…

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AUDI Q7 – Adventure Chonicles

Challenge The new Audi Q7 is the first 3rd generation premium SUV. The car sets new standards in this segment with its 4 defining characteristics: design, performance, luxury, and individuality. The campaign had to create awareness and anticipation around the Q7 launch and generate leads for dealer follow up. Solution Under the brand idea of…

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MOTOMUSIC – Get closer to Jay Chou

Challenge Chinese consumers are used to download unlicensed, and therefore illegal, music from the internet to play it on their computers or mobile phones. Motorola China wants to make MOTOMUSIC.COM.CN the number one legal digital music download site in China. To kick-start MOTOMUSIC.COM.CN, Motorola signed Asia’s number one pop star, Jay Chou. Solution The 360…

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IBM – Transform your business

Challenge Position the IBM Forum 2004 as a distinctive event with the topic of business transformation and get attendance from the business and IT segments of customer organizations. Solution We found a striking expression of transformation in nature. The symbol of the metamorphosis from a pupa to a butterfly communicated the transformation of a slow…

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think UK – create your future

Challenge In 2002, the British government conducted a global survey to better understand perceptions of the UK. China was revealed to be a market where people had outdated perceptions of the UK, or no perception at all. In order to counter these perceptions, the British government have launched the Think UK campaign: an initiative to…

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