7 days in Italy

In June 2013 we took “Chinese godfather of rock” Cui Jian and legendary music producer Howie B to Italy for a Journey of Inspiration. Over 7 days we drove from Venice to Lake Como, Milan, Florence and deep down into Tuscany to meet people and explore places. These impressions than culminated into a beautiful song…

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ABO – SOHO CHINA

Commercial real estate developer Soho China’s branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire. Here is the campaign landing page. Here is an article from Campaign Asia that describes the campaign…

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eType Personality Test iPad APP

eType – the personality card game APP for the iPad to get to know yourself and your friends. eType is based on the scientific Enneagram personality test – but instead of answering a boring questionnaire, you simply pick 4 visual cards that best describe you and get an instant analysis. Play for yourself or with…

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TRIBAL DDB – Asia-Pacific Showcase

The 17 offices in Tribal DDB Asia Pacific produce many a great campaign throughout the year. To celebrate the best of the best, we launched a creative portfolio at www.tribalddbasia.com The design approach of the site came from three angles: It needed to be visually simple and put the actual work into the foreground. At…

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MOTOROLA – Slash it with Beckham

The MOTORAZR is so thin and so strong, it can cut through anything, from paper to steel. You got to feel this for yourself. If you hold an open RAZR in your hand, you feel a special kind of power. It’s elegant, stylish and commanding. It makes you feel like, well like slashing things with…

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WWF – Don’t let this be the end

The Asian Tiger is nearly extinct – not because it’s unfit to survive in its environment, but due to excessive human poaching. WWF wanted to change behavior before it is too late. Part of that effort included sending an email to their database group of supporters along with a MMS message and using a banner…

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AUDI Q7 – Adventure Chonicles

Challenge The new Audi Q7 is the first 3rd generation premium SUV. The car sets new standards in this segment with its 4 defining characteristics: design, performance, luxury, and individuality. The campaign had to create awareness and anticipation around the Q7 launch and generate leads for dealer follow up. Solution Under the brand idea of…

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MOTOMUSIC – Get closer to Jay Chou

Challenge Chinese consumers are used to download unlicensed, and therefore illegal, music from the internet to play it on their computers or mobile phones. Motorola China wants to make MOTOMUSIC.COM.CN the number one legal digital music download site in China. To kick-start MOTOMUSIC.COM.CN, Motorola signed Asia’s number one pop star, Jay Chou. Solution The 360…

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MOTOROLA – Backdorm Boys

Challenge Drive for significant volume gains of four Motorola low-price-tier phones, but also to bring youth closer to the brand. Solution/Idea Riding a rising trend among youth where popular songs were mimed or ‘lipsync’d to, and using online advertising and an engaging website, two lipsync pioneers were used as the cornerstone of a lipsync minisite…

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IBM ThinkPad – Wireless Freedom

Challenge Everybody is talking about his wireless notebook technology. How can IBM stand out amongst the clutter? Solution Make the user experience the freedom of being wireless right in the banner.

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