Yihaodian – 1000 stores

BACKGROUND Yihaodian is an online grocery shop in China. It is quite popular amongst the busy white-collar workers. However most people still used to and prefer to shop in traditional brick-and-mortar stores. MISSION Steal customers from the much bigger brick-and-mortar super store like Tesco, Metro and Carrefour. IDEA We opened 1000 stores in China’s first…

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eType Personality Test iPad APP

eType – the personality card game APP for the iPad to get to know yourself and your friends. eType is based on the scientific Enneagram personality test – but instead of answering a boring questionnaire, you simply pick 4 visual cards that best describe you and get an instant analysis. Play for yourself or with…

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WWF – Don’t let this be the end

The Asian Tiger is nearly extinct – not because it’s unfit to survive in its environment, but due to excessive human poaching. WWF wanted to change behavior before it is too late. Part of that effort included sending an email to their database group of supporters along with a MMS message and using a banner…

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