China Mobile – M-Zone

Objective
Create awareness for M-Zone, China Mobile’s youth marketing program.

Solution:
Young people don’t want to be controlled. That is especially relevant in China. Control the character in the banner and see what happens!

Results:
1.4 million unique visitors in the 1st month of the campaign and a hard time getting through mandatory censorship in China.

Do your Tai Chi


Do your morning exercise


Hip Hop