Yihaodian – 1000 stores

BACKGROUND
Yihaodian is an online grocery shop in China. It is quite popular amongst the busy white-collar workers. However most people still used to and prefer to shop in traditional brick-and-mortar stores.

MISSION
Steal customers from the much bigger brick-and-mortar super store like Tesco, Metro and Carrefour.

IDEA
We opened 1000 stores in China’s first and second tier cities. And we opened them overnight. Those stores were made of pixels and bytes and accessible with a location based (LBS) augmented reality (AR) app. Each store measured 40 x 40 meters which gave us and instant 1.6 million sqm prime commercial real estate.

RESULTS
Yihaodian’s revenue increased 17% over a 3 months period. The promotional video got 2 million views on Chinese video sharing sites. Hundreds of influential local and international media covered the idea.

Here is the campaign landing page that explains everything very neatly.