Heroes and Villains: Rio 2016 through the eyes of Wilfrid Wood

The Rio Games saw over 11,000 athletes compete for 2102 medals in 306 events of 28 different sports. More than 40,000 hours of TV footage were created, more if you include digital, as the eyes of the world turned to Brazil. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or…

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Twelve studio’s rippling identity for Beijing new media studio

Graphic design studio Twelve was commissioned by Beijing studio and exhibition space Mirror Lake to design its identity. The studio is focussed on VR and augmented reality in entertainment, and Twelve describes. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us…

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Meet the prop-maker building imaginary boyfriends

“Perfect?” is a magazine about the Barbie doll. The topic deals with the conflicting views of the popular doll as a toy. By taking pictures we visualize the surrounding where the Barbie appears and who plays with it. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like…

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Eunjoo Lee challenges the idea of utopia in her illustrated zine

UK-based Eunjoo Lee has created Fantasy Consumer an illustrated zine that tells the story of a girl who takes sleeping pills, which she thinks will help her to reach her own utopia, in her dreams. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and…

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Jason Shulman Captures Entire Movies In a Single Image

It’s one thing to reject the ideas of others… But when we reject, deny, stifle, squelch, strike, silence and otherwise put ideas of our own to death, sometimes even before they’re born. Most times, ideacide happens without us even realizing it. A possible off-the-wall idea or solution appears like a blip and disappears without us…

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7 days in Italy

In June 2013 we took “Chinese godfather of rock” Cui Jian and legendary music producer Howie B to Italy for a Journey of Inspiration. Over 7 days we drove from Venice to Lake Como, Milan, Florence and deep down into Tuscany to meet people and explore places. These impressions than culminated into a beautiful song…

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ABO – SOHO CHINA

Commercial real estate developer Soho China’s branding campaign for the launch of the Galaxy SOHO in Beijing was not what it first seemed—involving a monkey from outer space that beseeched the country to stop being a copycat empire. Here is the campaign landing page. Here is an article from Campaign Asia that describes the campaign…

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Yihaodian – 1000 stores

BACKGROUND Yihaodian is an online grocery shop in China. It is quite popular amongst the busy white-collar workers. However most people still used to and prefer to shop in traditional brick-and-mortar stores. MISSION Steal customers from the much bigger brick-and-mortar super store like Tesco, Metro and Carrefour. IDEA We opened 1000 stores in China’s first…

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eType Personality Test iPad APP

eType – the personality card game APP for the iPad to get to know yourself and your friends. eType is based on the scientific Enneagram personality test – but instead of answering a boring questionnaire, you simply pick 4 visual cards that best describe you and get an instant analysis. Play for yourself or with…

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